| Mondays are often written off as uneventful by many people, even though there are plenty of ways to make it exciting. After all, TV's most successful show season after season is Monday Night Football. Why is it on Monday night? It's strategic programming to kick off the new week with excitement, brought to your living room by television. What can radio do to create a similar sense of euphoria to kick off the week? For KWOD, it was Movie Mondays. |
Why Movie Monday Lasted So LongThe reason Movie Monday was such a popular feature on KWOD in the 80s and 90s had to do with the popularity of movies as well as a station event in which you could meet air talent. Part of what made Movie Monday a fun weekly event was it gave listeners a chance to win tickets over the phone and see a new film they could tell friends about. The theater experience was still big in the 90s and movies that tied in with the station's music made perfect sense.KWOD showcased premieres and new releases that targeted the station's same youthful market. Many of these shows were presented at the former Century Theatres near Arden Fair and the Cinedome in Citrus Heights. The station had a relationship with Syufi Theatres set up by Promotion Director Bob Ryder in the 1980s. The idea was so successful, Program Director Alex Cosper and Promotion Director Rob Endsley kept it going in the 1990s. Throughout the history of Movie Mondays, the film was usually introduced by a KWOD air staff member. It helped create a closer connection with listeners, especially those who won tickets regularly. The station gave away plenty of tickets over the air and at promotional events. But KWOD wasn't the only station giving away movie tickets. On one occasion, Alex Cosper from KWOD and Mark S. Allen from KMAX TV Channel 31 introduced Mary Reilly together on February 21, 1996. 1980s Movie Memories02/22/88 - Action Jackson - introduced by Panama Jack and Alex Cosper02/23/88 - Aloha Summer (premiere) 03/08/88 - Vice Versa (premiere) 03/31/88 - Bright Lights, Big City (premiere) 11/02/88 - U2: Rattle and Hum at Cinedome (premiere) 12/06/88 - Twins (premiere) 01/30/89 - January Man 04/05/89 - Dead Calm (premiere) 04/17/89 - Major League introduced by Alex Cosper 06/12/89 - Pink Cadillac at Cinedome, introduced by Alex Cosper 08/06/89 - Heathers at Tower Theatre 08/16/89 - Casualties of War at Cinedome (premiere) 10/26/89 - Staying Together premiere introduced by Alex Cosper 1985 - Breakfast Club 1985 - Back To The Future 1986 - Down and Out in Beverly Hills 1986 - Howard The Duck 1986 - Top Gun 1986 - Jumpin' Jack Flash 1986 - Karate Kid Part II 1986 - Ferris Bueller's Day Off 1986 - Aliens 1986 - Lucas 1986 - Wise Guys 1986 - Crossroads 1986 - Quicksilver 1986 - Pretty In Pink 1986 - The Fly 1986 - Crocodile Dundee 1986 - The Hitcher 1986 - House 1986 - The Color of Money 1987 - True Stories 1987 - Good Morning Vietnam 1987 - Beverly Hills Cop II 1987 - Three Men and a Baby 1987 - Fatal Attraction 1987 - The Secret of My Success 1987 - Dragnet 1987 - River's Edge 1987 - Can't Buy Me Love (premiere) 1987 - Suspect 1987 - Light of Day 1987 - Nightmare on Elm Street III: Dream Warriors 1987 - Some Kind of Wonderful 1987 - The Witches of Eastwick 1987 - La Bamba 1987 - The Living Daylights 1987 - Lethal Weapon 1987 - Who's That Girl 1987 - Summer School 1987 - Dirty Dancing 1987 - Planes, Trains and Automobiles 1987 - Raising Arizona 1987 - Born In East L.A. 1987 - Made In Heaven 1987 - Wall Street 1988 - Batteries Not Included 1988 - She's Having a Baby 1988 - Broadcast News 1988 - Big Business 1988 - Who Framed Roger Rabbit 1988 - Rain Man 1988 - Short Circuit 2 1988 - A Fish Called Wanda 1988 - Cocktail 1988 - Beetlejuice 1988 - Colors 1988 - Imagine: John Lennon 1988 - A New Life 1988 - Child's Play 1988 - Beaches 1988 - Talk Radio 1988 - The Naked Gun: From The Files of Police Squad 1989 - Indiana Jones and the Last Crusade 1989 - Sex, Lies and Video Tape 1989 - Batman 1989 - Dead Poets Society 1989 - Honey, I Shrunk The Kids 1989 - Born On The Fourth of July 1989 - Ghostbusters II 1989 - Back To The Future Part II 1989 - Look Who's Talking 1989 - Field of Dreams 1989 - Bill and Ted's Excellent Adventure 1989 - Do The Right Thing 1989 - Parenthood 1989 - War of the Roses 1989 - Driving Miss Daisy |
1990s Movie Memories02/14/94 - Reality Bites (premiere)02/28/94 - KWOD begins The Ref and Academy Awards flyaway contest 03/09/94 - The Ref at UA Downtown Plaza, introduced by Alex Cosper 03/28/94 - Threesome (premiere) ticket giveaway 03/30/95 - Tank Girl introduced by Alex Cosper 06/13/95 - Batman Forever (premiere) 09/12/95 - Hackers at Arden Fair, introduced by Alex Cosper 02/21/96 - Mary Reilly introduced by Alex Cosper and Mark S. Allen 1992 - Wayne's World 1992 - Basic Instinct 1992 - A Few Good Men 1992 - Radio Flyer 1992 - My Cousin Vinny 1992 - Encino Man 1992 - Buffy The Vampire Slayer 1992 - Death Becomes Her 1992 - Stay Tuned 1992 - Singles 1992 - Reservoir Dogs 1992 - Home Alone 2: Lost In New York 1993 - Jurassic Park 1993 - Mrs. Doubtfire 1993 - Sleepless In Seattle 1993 - The Pelican Brief 1993 - The Crying Game 1993 - Benny & Joon 1993 - Coneheads 1993 - Dazed and Confused 1993 - Wayne's World 2 1994 - The Crow 1994 - Forrest Gump 1994 - Dumb and Dumber 1994 - Natural Born Killers 1994 - Pulp Fiction 1995 - Apollo 13 at Cinedome 1995 - Toy Story 1995 - The Brady Bunch Movie 1995 - Mallrats 1995 - Mission: Impossible 1995 - The Cable Guy 1995 - Trainspotting 1995 - Escape From L.A. 1995 - Mars Attacks! 1995 - Beavis and Butt-head Do America |